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Facebook Owner Meta Launches New Platform, Safety Hub to Protect Women in India – Tech Report Today

Nazeer Shaik by Nazeer Shaik
December 3, 2021

Meta has launched Women’s Safety Hub in Hindi and 11 other Indian languages.

Meta (formerly Facebook) on Thursday announced on its platform a number of measures to protect female consumers, including the launch of StopNCII.org in India, aimed at combating the spread of non-consensual intimate images (NCII).

Meta has also launched the Women’s Safety Hub, which is available in Hindi and 11 other Indian languages, enabling more women users in India to access information about tools and resources that will help them make the most of their social media experience. Being safe online.

This initiative by Meta will ensure women do not face a language barrier in accessing information Karuna Nain, director (global safety policy) at Meta Platforms, told reporters here.

“Security is an integral part of Meta’s commitment to building and providing a secure online experience across platforms, and the company has launched a number of industry – leading initiatives to protect consumers online.

“We are bringing a number of initiatives to ensure the online safety of women on our platforms, further enhancing our efforts to enhance consumer security,” she added.

StopNCII.org is a platform intended to combat the spread of dissenting close images (NCII).

“It gives victims control. People can come to this platform proactively, hash their intimate videos and images, share their hashes back with the platform and participating companies,” Nain said.

She explained that the platform does not accept any photos and videos and that what they get instead is a hash or unique digital fingerprint / unique identifier, which is a known piece of infringing content. “We can pre-search for that content on our platforms and once it is uploaded, our review team will check what’s really going on and take appropriate action if it violates our policies,” she added.

In partnership with the UK Revenge Porn Helpline, StopNCII.org was created on the meta’s NCII pilot, an emergency program that allows potential victims to hash their intimate images in advance so they can not expand on its platforms.

NCII has a first-class platform partnership with global organizations to support victims. In India, the platform has partnerships with organizations such as Social Media Matters, the Center for Social Research and the Red Dot Foundation.

Nine said the company is hopeful that this will become an industry-wide initiative so that victims can only come to this one central location for help and support and not have to go to every tech platform one by one to get help and support.

Also, Bishakha Dutta (Executive Editor, Point of View) and Jyoti Vadehra from the Center for Social Research are the first Indian members of Meta’s Global Women Safety Expert Advisors. The group includes 12 other non-profit leaders, activists and educators from around the world who consult Meta on the development of new policies, products and programs to better support women in its apps.

“We are confident that with our ever-growing safety measures, women will be able to enjoy a social experience which will enable them to learn, engage and grow without any challenges.

“India is an important market for us and bringing Bishakha and Jyoti onboard to our Women”s Safety Expert Advisory Group will go a long way in further enhancing our efforts to make our platforms safer for women in India,” Nain said.

Tags: FacebookMetaNCIISafety Hub

Nazeer Shaik

Nazeer Shaik

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